Web Localization : Case Study

Echo International creates a multilingual site for a large financial institution that increases customer satisfaction and sales.

Challenge

Meet a tight deadline that other vendors called impossible.

Tight deadlines are a part of doing business. However, the other vendors this large financial institution contacted said a multilingual site of this magnitude would need an additional two months of work. Not only was the turnaround fast, but the client had stringent quality requirements and needed the ability to update the site on an ongoing basis.

Approach

Combine custom technology solutions, a strict methodology, and great teams.

Superior technology was the only possible way to achieve the stringent quality requirements within the time constraints. Without this, the site would have been forced to launch at a later date with unreliable quality.

Solution

Automate when possible. Collaborate with client extensively.

A solid foundation. First, Echo International made sure the internal structure was built to separate the content that needed to be localized.

Technology. Changes to source content (English) were automatically identified at a very granular level, as they occur. These changes automatically went through a sophisticated workflow process for translation, edit, review, proofreading, etc.

Quality control. Time was built into the project to catch errors early in the process.

Client feedback. Echo International provided constant visibility into all key metrics, risks and issues.

Results

Well-received site decreases multilingual support calls.

The seamless release allowed thousands of users to join and fully benefit from the financial institution's web site. Meanwhile, as the site enabled customers to help themselves, the number of multilingual support calls was greatly reduced, and customer satisfaction and sales significantly increased.

Beyond the initial launch, Echo International's maintenance plan allows all users to quickly benefit from the continuous updates to the site.

Let Echo International Help You

We've helped a number of companies overcome the linguistic barriers they face to conduct business. How may we help you?